Okay, so today is the day where you woke up, felt great about your content plan for the day, tried to copy and paste your LinkTree link into your Instagram bio and it didn't work. Breathe, we know it's frustrating. But the reality of it is this: Social media focused apps and services are at the mercy of the platforms they're connected to and the social media platform can decide at any time who has access to what because they control the how. In case you're unfamiliar with LinkTree, (up until now) it was a free tool for optimising your Instagram traffic. You would get one bio link to house all the content you’re driving followers to. Many content creators, bloggers and outlets have used this tool within the past year to create a home for specific content they wanted to share with their Instagram audience.
But whether you use LinkTree or not, we have an alternative that can benefit your work, whether you're building a business, a brand, or both.
Create a specific page on your website that will act as your "Instagram landing page". (As an example, ours is blkcreatives.com/instagram). On this page you can include:
A run down of who you are or what you do and how to work with you
Top content from your website
Exclusive content that only your Instagram audience gets access to (because they follow you on Instagram!)
A CTA (call-to-action) to subscribe to your newsletter
A list of resources under a specific theme (money, chicken wings, best travel sites, etc)
Anything you want, it's your damn website.
The benefits of utilizing your website to house an Instagram specific link:
Your website receives all of the traffic from Instagram instead of your LinkTree account. If you're a content creator or business owner, getting eyes on your work and your offerings always works in your favor. Studying
Not only does your website receive the traffic but this can also help users spend more time on your website, giving them more time to wander.
No need to post 'link in bio' again because you're link won't change. You can adjust the content on your dedicated page as much as you need to, whenever you want to.
You own the content on your website. So if something happens to the bio link again, you always have access to your content and don't have to fuss with scrambling for your page.
Data. Every website has data to show you where your traffic is coming from. If your IG link is a page from your website, you'll be able to make informed decisions about what content works well with your audience and what doesn't.
But I don't have a website. What about me?
Cool. You can use sites like About.Me, or Contently (if you're a writer, this is a GREAT platform to showcase your work). If you're active on YouTube, you can use the link to your channel. The intention of using a specific link for your Instagram page is to be able to control what your audience sees next, once they make the decision to click. Use that as an opportunity for them to learn more about you and your work.